Today we interview Stephen Clarke from The Vegan Experience about his creative solution to combat food insecurity in North America.
There are 53 million people who go hungry in North America every day.
This for-profit social enterprise solution addresses the 2 reasons why many charities struggle to get funding and how they use it to fulfill their mission.
End Food Insecurity Video Interview
A Mission To End Hunger In North America
Today, he’ll share his approach for ending hunger in North America.
It all revolves around the mantra, “Everybody must win more than they put in.”
He uses plant-based meals to end to food insecurity and create a more sustainable planet.
What Is Food Insecurity?
Food insecurity is a situation where an individual cannot get enough food every day.
It will go on for a long time until it grows into an epidemic.
Unfortunately, this has plagued many countries across the globe leading to chronic hunger, malnutrition, and low health quality.
A society is said to be insecure if its people live hungry for a long time or fear going hungry because of lack of food.
There are 3 definitions to pay attention to:
- Food availability: This implies having access to a food supply consistently.
- Food access: Here, the individual has the money or other resources to obtain the adequate amount of food they want.
- Food utilization: This aspect addresses food consumption by a person, and whether they can get a nutritious diet with the food. Hygiene and proper sanitation practices contribute to this aspect of food insecurity.
More than 9 million people die every year from food insecurity across the globe.
- Over 53 million people in North America struggle with hunger every day
- 13.5 million of them are children.
It is, however, unfortunate that food insecurity and poverty have become intrinsically linked.
This is because impoverished people are less likely to have the resources to afford or get food.
Factors Contributing to Food Insecurity
Continuous growth in the human population will ultimately increase the amount of people who struggle from this problem.
The global water crisis is another factor.
Irrigation and over-pumping leads to the depletion of water sources that are needed to boost agricultural production.
The reduction in water reserves experienced in many countries has consequently resulted in reduced food supplies.
Impact of Food Insecurity
The percentage of people living with hunger has reduced in the last century.
But hundreds of millions of people struggle with hunger across the globe.
We mentioned earlier that 9 million people die every year from this.
But for even the ones that survive, countless people struggle with health problems that come as a result of nutrient deficiency.
This is a problem that everybody can support fixing.
The traditional charity fundraising model struggles to fix this, so that’s where Stephen Clarke created a new type of approach.
How To End Food Insecurity: A Breakthrough Approach
The typical approach involves people donating money to a non-profit organization.
A percentage of that money goes towards feeding people.
But a great deal of donations pays for things from promotional to administrative costs.
There is a lack of transparency in the process.
100% Of Donations Go To The Person Needing Food
When people purchase 30 meals through The Vegan Experience…
All 30 meals get delivered to the person who needs it.
This means that 100% of what’s donated up with the person in need.
So the first part of their approach is 100% transparency in the donation model.
This is something a lot of charities lack.
And that’s a major objection people have when they are considering donating to a particular organization.
The cost to fulfill every single U.N. Sustainable Development Goal is increasing every year.
Billions of dollars go to charities in North America every year.
This new model would help sustain its continuation and allow everybody to win more than they put in.
Everybody Wins More Than They Put In
There is an old saying in sales where a potential customer asks, “What’s in it for me?”
People tend to buy things when they get more value than the number of dollars they spend.
So if a person spends $39.70 to purchase 30 oat meals for a person in need…
Wouldn’t it be beneficial to allow them to get more than $39.70 in exchange?
The Vegan Experience partnered with hundreds of thousands of vendors that provide discounts to users of their discount app.
When a person donates meals to a person who needs it, they get access to this app.
They get discounts on things like:
And more importantly, they save more money than they donated.
This allows them to continue donating every month with a net-positive outcome on their bank account.
The people are getting fed. The donors are saving money. The food banks get meals sent to them at no cost through The Vegan Experience.
Ending Food Insecurity & Creating Vegan Programs
A percentage of each meal purchase is recycled back into creating a new program that can help feed more people.
This last piece is critical because this new model is proven to be effective.
And the more programs that adopt it, the more impact we’ll be able to make.
More people will get fed.
In turn, society can rid itself of food insecurity faster than with a broken fundraising model.
A Breakthrough Social Enterprise
Families across North America face diverse situations that can lead to food insecurity.
Hence, the model developed by Stephen Clarke and the group will help serve a large portion of the community.
This will help millions of people with food access, availability, and security.
The fight to end hunger in North America will, therefore, yield promisingly because it has a breakthrough social enterprise solution embedded.
- Full transparency in the donation process
- Everybody must win more than they put in
Together, we can make this work.
Imagine a world where food is distributed evenly to even the people who can’t afford it.
Thank you for reading this article. If you enjoyed this, check out how The Restaurant Evolution is helping restaurants turn their menus more sustainable and plant-based.
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